Organic Hair Salon
Client Case Study Vol. One
Project scope: Custom Branding & Website Design, Creative Direction
Deanna, a salon owner with a passion for clean beauty, came to me looking for a brand and website that truly reflected her non-toxic, organic philosophy. Her previous site was text-heavy and didn’t quite capture the earthy elegance of her brand. We started with a full visual identity refresh, crafting a calming, nature-inspired color palette of soft greens, warm browns, and crisp white to evoke her salon’s grounded, toxin-free vibe.
The branding came to life with a minimal yet impactful aesthetic — we chose a versatile sans serif used in varying weights to create hierarchy, paired with a delicate script to add a hint of femininity and flow.
Her website launched in October 2023 with a clean, breathable layout that put her offerings and values front and center. In 2024, we returned to update and expand the site, giving it a light refresh and building out new pages to better support her evolving business.
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"Brie's attention to detail is superior! I highly recommend her to any business looking to elevate their web presence!!"
Deanna Erway
Organic Hair Salon
Kind Words
Project Highlights
- Deanna was blown away by how quickly and seamlessly her vision came to life — from initial concept to polished design.
- She fell in love with her new branding, especially the earthy color palette and minimalist vibe that felt so aligned with her salon’s values.
- The new website layout brought a sense of calm and clarity — a huge shift from the previous text-heavy site.
- With the refreshed design, she finally had dedicated space to showcase her work, client testimonials, and philosophy behind her non-toxic approach.
- The updated structure made it easier for clients to book services and get a feel for the salon experience before ever walking through the door.
- When she was ready to grow, we seamlessly expanded her site with new pages — keeping everything cohesive while giving her room to evolve.
