ORGANIC HAIR SALON
Deanna, a salon owner with a passion for clean beauty, came to me looking for a brand and website that truly reflected her non-toxic, organic philosophy. Her previous site was text-heavy and didn’t quite capture the earthy elegance of her brand. We started with a full visual identity refresh, crafting a calming, nature-inspired color palette of soft greens, warm browns, and crisp white to evoke her salon’s grounded, toxin-free vibe.
The branding came to life with a minimal yet impactful aesthetic — we chose a versatile sans serif used in varying weights to create hierarchy, paired with a delicate script to add a hint of femininity and flow.
Her website launched in October 2023 with a clean, breathable layout that put her offerings and values front and center. In 2024, we returned to update and expand the site, giving it a light refresh and building out new pages to better support her evolving business.
website design
creative direction
project scope:
Client Case Study:
Volume One
Deanna Erway, Organic Hair Salon
"Brie's attention to detail is superior! I highly recommend her to any business looking to elevate their web presence!"
Kind Words
When she was ready to grow, we seamlessly expanded her site with new pages — keeping everything cohesive while giving her room to evolve.
The updated structure made it easier for clients to book services and get a feel for the salon experience before ever walking through the door.
With the refreshed design, she finally had dedicated space to showcase her work, client testimonials, and philosophy behind her non-toxic approach.
The new website layout brought a sense of calm and clarity — a huge shift from the previous text-heavy site.
She fell in love with her new branding, especially the earthy color palette and minimalist vibe that felt so aligned with her salon’s values.
Deanna was blown away by how quickly and seamlessly her vision came to life — from initial concept to polished design.
project highlights
